I just read a post I wanted leave a comment on, but it didn’t allow comments, so I will jot my thoughts down here.
You’ve just spent the last 10 minutes searching for an answer to a problem you’ve got, maybe you had the same problem a few years ago and forgot the answer. You find the answer in a search engine with some obscure search term buried on page 9. You want to blog about it and link to the post, 1, for your own future reference so you can find the info easily in a few years time if the problem reoccurs, and 2, you want to boost the profile of the page to help other people find the same info.
Don’t anchor the link as: here’s some info found on “Joe’s blog” on hoophen frangers, anchor the link as: here’s some info found on Joe’s blog on “hoophen frangers”. ie, put the topic in the anchor, not the blog owners name.
Both ways send “juice” to the page, but the second way associates the topic to the page, rather than the authors name. The first way will help when people search for authors name, the second way will help when people search for the topic.
If you want, make two links, anchor the authors name to the front page or the about page of the blog, and anchor the topic to the blog post’s permalink.
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